How to load your meta search costs (Google Hotel Ads, Tripadvisor, Trivago, ...) into Windsor.ai

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niklaskolster
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Joined: Mon May 18, 2020 7:33 pm

How to load your meta search costs (Google Hotel Ads, Tripadvisor, Trivago, ...) into Windsor.ai

Post by niklaskolster »

Performance marketers in the hospitality industry have meta search as an important part of their channel mix. To get a complete overview of channel performance it is recommended to also include these costs into any decision making. In this article, we explain how to automatically load meta search data from DerbySoft.


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The prerequisites are:
  • DerbySoft Account with privileges to create and schedule reports
  • Meta search media buy
Here are the steps required to import DerbySoft costs into Windsor.ai
  • Once you log in to your DerbySoft account head to the Report Catalogue and click on Create Report
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  • Create a report with the Dimensions and Metrics as specified in the screenshot and name it windsorai meta
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  • Select the date range Last 30 days
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  • Schedule the report daily to [your-customername]-derbysoft@data.windsor.ai
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  • Within 8 hours you will have your meta-search showing up in your dashboard and you can start optimising your ROI
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