Page 1 of 1

Capitalising words in google ads

Posted: Thu May 14, 2020 7:34 pm
by niklaskolster
Anyone performed A/B tests between using proper case and upper case for Google Ad copy?

I’ve tested it out in a couple of industries. I’ve generally found the following to out perform the controls:
Headlines = Uppercase.
If a sentence is 4 or fewer words, Uppercase. “Free Shipping” “Top Rated Dentist” etc
More than 4, normal capitalization: “Top rated family-friendly dentist serving the Berlin area”