Capitalising words in google ads

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niklaskolster
Posts: 27
Joined: Mon May 18, 2020 7:33 pm

Capitalising words in google ads

Post by niklaskolster »

Anyone performed A/B tests between using proper case and upper case for Google Ad copy?

I’ve tested it out in a couple of industries. I’ve generally found the following to out perform the controls:
Headlines = Uppercase.
If a sentence is 4 or fewer words, Uppercase. “Free Shipping” “Top Rated Dentist” etc
More than 4, normal capitalization: “Top rated family-friendly dentist serving the Berlin area”
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