Data driven attribution per keyword or content

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artem4ik19
Posts: 2
Joined: Thu May 14, 2020 7:37 pm

Data driven attribution per keyword or content

Post by artem4ik19 »

Some of our customers like to go down to keyword level with their attribution. So they get a data driven attributed ROI or CPA. This requires first doing the attribution and then joining it with all the cost data. Then it can look like this:
data_driven_attribution_per_keyword-1.png
data_driven_attribution_per_keyword-1.png (18.62 KiB) Viewed 5959 times
see where in the customer journey every keyword is.
keyword_paths-2.png
keyword_paths-2.png (12.93 KiB) Viewed 5959 times
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