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by artem4ik19
Thu May 14, 2020 7:46 pm
Forum: Attribution Modelling
Topic: Data driven attribution per keyword or content
Replies: 0
Views: 2479

Data driven attribution per keyword or content

Some of our customers like to go down to keyword level with their attribution. So they get a data driven attributed ROI or CPA. This requires first doing the attribution and then joining it with all the cost data. Then it can look like this: data_driven_attribution_per_keyword-1.png see where in the...